EricPaulMarketing asked:

www.marketingresultstoday.com Blogging is one of the most efficient and powerful ways to generate search engine results. Learn the secrets to a profitable blog and blogging in 30 minutes or less.

Caffeinated WP AutoBlog

Jennifer Horowitz asked:


When it comes to setting up your Blog, there are many options and it’s enough to drive you crazy.

Here is some information for each option…

Blogger Versus WordPress

- WordPress offers a lot more customization and has more marketing and SEO power.

- Some people think since Google owns Blogger it gives you a boost – that is not true.

- Blogger has more rules you must follow and it could potentially limit a marketing technique or tactic.

My experience and personal opinion is that any Blog is better than no Blog but if you want to get the most out of your Blog – go WordPress.

There are other Blog platforms as well, but I consider the two main contenders to be WordPress and Blogger so that is all I have commented on.

Once you’ve decided on your Blog platform, you then have to decide on your Blog structure.

There has been a lot of debate about a Sub-Domain versus a Sub-Directory versus setting up a new domain.

A sub-domain would be: blog . yoursite . com

A sub-directory would be: yoursite . com/blog

A whole new domain would be: newdomain .com

If you go with a whole new domain, then you have no “trust” and history built up and it may take longer for the Blog to get picked up.

It used to be that a sub-domain was treated as its own separate site with a root directory so you got the benefit of link juice and you potentially got more listings in the SERPs (search engine results pages). Since December 2007, Google states this is no longer the case. So you aren’t really getting any extra link juice from this structure.

Matt Cutts, the public face of Google had this to say about sub-domains versus sub-directory (as related to the December 2007 change):

“Note that this is a pretty subtle change, and it doesn’t affect a majority of our queries. In fact, this change has been live for a couple weeks or so now and no one noticed. The only reason I talked about the subject at PubCon at all was because someone asked for my advice on subdomains vs. subdirectories.”

He then goes on to say: “My personal preference on subdomains vs. subdirectories is that I usually prefer the convenience of subdirectories for most of my content.

A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news .google. com or maps . google . com, for example.

If you’re a newer webmaster or SEO, I’d recommend using subdirectories until you start to feel pretty confident with the architecture of your site. At that point, you’ll be better equipped to make the right decision for your own site.”

Although his feedback wasn’t directly related to setting up Blogs, it still applies. So, based on that feedback, and my own personal success and experience I too vote for a sub-directory.

Don’t forget, you may as well make it as search engine friendly as possible and rather than just call the sub-directory Blog (ex: yoursite . com/Blog) you could use a keyword or short keyword phrase (ex: yoursite . com/keyword-Blog or yoursite . com/keyword-phrase-Blog)

So in summary – any Blog is better than no Blog, but to get the most power from your Blog, go with a WordPress Blog in a sub-directory named with a keyword on your own server. Make sure you learn about all the necessary plugins and configure them properly to get the most out of your Blog. Hey – that sounds like a great article topic. Stay tuned!



Caffeinated WP AutoBlog

Leia Mahalo asked:


 

Keeping a blog can help you earn through SEO. However, your site must be very kept well and checked so that it will be able to meet the qualities that are considered by the search engines. It must follow the rules of the search engines so that it will be able to maximize the possibility for a high rank in the search engine results page.

A Wordpress blog may be a good way to start your own site for SEO. However, there may be some aspects of a Wordpress blog that may not be very friendly for SEO purposes. The templates of Wordpress may really be meant for SEO; however, your blog may be considered as spam if you use the blog and its features the wrong way.

The feature of the blog that may not work well with SEO is the presence of the Categories and Archives in Wordpress. Since the Wordpress has categories, a post can be saved in different archives. Thus there is a possibility for a duplicate content when you archive your page or you put it under two categories. Google, and other major search engines do not like duplicate content in their results page, thus, you will lose the possibility for your site to be the one checked by more audience. However, with proper use of the Wordpress functions, you may be able to avoid duplication of content.

One solution to this problem is not to archive the pages. If you choose to archive your pages, you must set that the search engine robots do not crawl through these pages. Also, one may use a plug in that automatically adds the nofollow meta tag to the pages archived. You may not need to manually put the meta tag since the plug in automatically do it for you. Another simple way to do so that you will avoid duplication of content is through not categorizing your posts in more than one category.

Following these ways will be a guarantee that your will no longer have duplication of content and you will then have a better use of all its function.



Create a video blog